Real Estate SEO Pros have assisted Real Estate Agents with learning how to do critical SEO on their sites for many years. At this time we have come forward with our services for the general Real Estate Agent and are offering 6 free videos to assist you with Search Engine Optimization for your sites.Many modern day Real Estate Agents are realizing that Search Engine Optimization or SEO is vital to their on line and off line success. Over 80% of buyers and sellers (USA Today 2007) study their market prior to approaching a Real Estate Agent, and so the lucky Agent that captures these hungry clients is a top seller indeed.There are two types of SEO to bear in mind when you are looking at beginning an on line campaign. There is onsite and then there is offsite optimization. It is important to learn both onsite and offsite SEO in order to be well received by the search engine spiders.You can not separate these two aspects of SEO and achieve long term success with your on line marketing campaign.. Our Real Estate Agent Free SEO Training videos will show you aspects of both of these. Lets discuss about our onsite Optimization video at this juncture.Our onsite optimization video will be mostly primarily concerned with showing you what are the vital factors to your onsite optimization. Our free videos offer anyone with a simple level of website knowledge with a way to manipulate and enhance your site so that you can enhance your sites standings in the search engines and show that your site is worth visiting.The first step to onsite or On page optimization is applied to your sites, page titles. This is an often disregarded but important onsite factor in search engine algorithms. Folks repeatedly have the same titles on each page but page titles are viewed by search engines as a over view to a pages theme. A good title should be key phrase rich and be specific to the content of the page. This is the start of good information architecture (a sites layout). It is ideal for every topic within your website to have its own page.If you market beach front acreage, have a page for that. If you market in Miami have a page for that, if you sell Lofts have a page for that. This allows you to optimize a page for a very specific set of key phrases. The Search engines core job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don't just use the term "real estate' as a keyword. use "Miami Beach Front Property Real Estate" in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.Then comes the core page content and this should also be defined and clarified by the nearby subject matter. Writing good quality and unique content is a talent and as with anything it takes practice to get good at it. You know your area better than most, so you can really articulate your views in a unique way that can draw clients to you. It is important that you remain professional and be sure that your content reads well. It really is important that you don't do what is known as keyword stuffing by repeating your phrase over and over, just use it a few times naturally through out the article.If you seek to use your key work phrases over and over the search engines can detect it as they look at the density of your keywords. This method will only lead to reducing the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. Poor experiences on your site usually end with your prospects leaving your site quickly, this is called bounce rate..Picking your sites name by buying a keyword specific Uniform Resource Locater (URL) is a good way to rank highly for your term. But if you have a site name by now don't be bothered as your content and page headers should make up for this over time. If you choose to build a number of sites, as many top sellers do then next go round bring in key phrases relating to page content. It is of value if your site names can be both short and memorable. Have your central phrase at the beginning of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.One powerful tool often overlooked for onsite optimization is using alt text for your images. As the search engines come to your site they index your images along with the text on the page, so it is worth using keyword phrases in alt text on your images. People that surf the web that are visually impaired use these tags to help them as they navigate around your site, using a reader. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only impede usability for the visually impaired but would hurt your standing in the search engines as much as keyword stuffing does.The top area of your site behind the scenes are your important tags called header tags. These are called Meta Tags and should consist of key phrase variations such as pluralizations along with a keyword rich description of your site that clients will read on the search engine page results. While these specify the subject of your page it is viewed by search engines as an indicator to the key phrases being targeted for that page and that page only.It is valuable to grasp that each of these onsite SEO factors are helpful. So as you build your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.Want to learn about SEO? See our free training at
Real Estate SEO Training blog.
